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Dolly Parton’s smartest business move was saying no to Elvis Presley

Business Insider

Aug 27, 2026 · 1:12 AM

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Dolly Parton’s smartest business move was saying no to Elvis Presley

In the 1970s, Dolly Parton turned down Elvis Presley when he asked to split publishing rights for "I Will Always Love You." The risky move paid off.

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