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Explained: What is surrogate advertising and what does the law say?

Business Standard
Business Standard
Aug 27, 2026 · 4:31 PM
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Explained: What is surrogate advertising and what does the law say?
Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad have put the spotlight on indirect promotion of pan masala and liquor brands
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