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Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

Business Insider

Aug 28, 2026 · 2:43 AM

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Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.

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🏷️ Topics: calling tiktok youtube flurry reputational jujitsu

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