Business United Kingdom United Kingdom

‘It’s therapy by stealth’: the adult fans helping Lego build its billions in sales

The Guardian - Business
The Guardian - Business
by George Francis Lee
Aug 30, 2026 · 4:30 PM
0 views
‘It’s therapy by stealth’: the adult fans helping Lego build its billions in sales
A growing number of people are rediscovering their love of plastic bricks in later life and boosting the Danish company’s bottom lineIn a cosy cafe in Kingston upon Thames on the outskirts of London, nine people gather in the early evening to drink and talk. To the casual observer it may look like…
The Guardian - Business
Continue Reading on The Guardian - Business
This article is aggregated from The Guardian - Business. Click below to read the full story.
Read Full Story
🔗 Share this story

Related Stories

📰
Install NewsTRP
Get news updates on your phone!