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Axe is betting Gen Z is ready for a whiff of Y2K

Business Insider

Aug 31, 2026 · 7:30 PM

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Axe is betting Gen Z is ready for a whiff of Y2K

Spray it ain't so: Axe is reviving classic fragrances and winking at the marketing that made it famous.

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🏷️ Topics: betting ready whiff

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