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Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’ (EXCLUSIVE)

Variety Entertainment
Variety Entertainment
by Brian Steinberg
Aug 31, 2026 · 9:30 PM
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Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’ (EXCLUSIVE)
The audience that gravitates to games on PlayStation has become notoriously difficult for advertisers to reach. Until now. Sony Pictures Television on Monday unveiled “Live TV on PS5,” an offering of more than 100 free ad-supported video channels that can all be accessed via the PlayStation 5 co…
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