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After China, Microdrama Mania Hits India. Gen Z Driving Demand For 'Fast Food Of Entertainment'

NDTV India

Aug 23, 2026 · 3:51 PM

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After China, Microdrama Mania Hits India. Gen Z Driving Demand For 'Fast Food Of Entertainment'

India is witnessing the early stages of a microdrama boom. And much of the demand is coming from younger viewers.

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🏷️ Topics: china microdrama mania india driving demand entertainment

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