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Google gives publishers a new way to fight AI-driven traffic losses

TechCrunch
TechCrunch
Aug 21, 2026 Β· 12:48 AM
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Google gives publishers a new way to fight AI-driven traffic losses
Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.
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