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A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.

Business Insider

Aug 24, 2026 · 2:41 PM

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A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.

Shuayb Qureshi, a software engineer at Meta, said he lost a lot of his "social flow." Now the 31-year-old Manhattan resident is getting it back.

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